***The Macallan GOLD Highland Single Malt Whiskey***

My Macallan x Harry Rosen Experience

November 12, 2015

There's a first time for everything. For me it was experiencing Scotch whiskey. But not just any Scotch, The Macallan 1824 Series, a sophisticated collection of four core expressions – Gold, Amber, Sienna and Ruby.

This past week I was invited to Harry Rosen to experience The Macallan Lounge, an interactive and luxurious pop up inside First Canadian Place. Building off of last year's successful partnership The Macallan and Harry Rosen have once again created a unique space for their clients and guests to taste The Macallan 1824 Series while shopping for classic and modern pieces by Harry Rosen. On Monday, November 16th through Thursday, November 20th you'll have an opportunity to experience the Macallan lounge.

Two characteristics that stood out for me, how smooth the whiskey actually feels in your mouth and the rich colours that occur naturally from the Spanish Sherry-seasoned oak casks. I was able to sample five distinct Single Malt's by The Macallan including Gold, Amber, Ruby, Sienna and their newest and most exclusive "Rare Cast". Remember, this was my first ever Scotch tasting so it took a little getting use to. I now feel I have a much better understanding of scents, flavours, tastes.

I thought the Maccallan lounge was set up beautifully with comfy chairs in close proximity to many of Harry Rosen's best brands. Custom suit fittings, quality customer care all while sipping on your Macallan? Why not?

If you have a chance, stop by and experience Maccallan lounge between November 16th to November 20th inside Harry Rosen.

The Audrey fedora by Brimz - Made in Canada

Brimz - Made in Canada Fall 2015 Look Book

October 6, 2015

Last week I headed down to Cherry Beach with the @brimzofficial team and our two models to shoot the Fall/15 look book. Brimz Hat Boutique carries some of the best fedoras and local street wear brands in the city.

Brimz just released their Made in Canada Fedora Collection- a line of six different fedora styles all designed and manufactured right here in Canada. The pieces were inspired by our country's iconic Autumn season. For our fur felt fedoras we used a warm, earth tone palette highlighted by whisky, olive, burgundy, tan, black, grey.

For the shoot, I chose two perspectives, nature and the streets. We found a great parking lot on King St. West that really gave off a vintage, street feel reminiscent of downtown Toronto in the 60's. Cherry beach worked out perfectly as our nature backdrop. Here are some captures from a fun afternoon of shooting.

Big thanks to our models Sergio & Jade for rocking the hats so lovely. Also to @ShanikT for the great video he put together in such a small window!

Enjoy,

Video directed and edited by @shanikT

Brimz Made in Canada Video Promo

I am Taha Noor Muharuma

October 5, 2015

My name is Taha Noor Muharuma and I am creative human being.

My mother is white, Canadian, Irish decent. My late father is black, from Tanzania. I have a brother and two beautiful sisters. I grew up in East York but now live downtown with one of the greatest to ever do it @livfully. I’m the Social & Brand Manager for @brimzofficial, a cozy, Toronto hat shop that specializes in #fedoras and local street wear. I’ve been teaching mobile photography to kids, 8-14 years old at The Study Academy for the past 3 years. Through Instagram and other social platforms I’ve been fortunate enough to work with many brands as an Influencer, Brand Ambassador and Curator. I love what I do!

I also love comedy, I love making people laugh. I love kids, working with likeminded, talented, positive people. I love fashion, history, Jazz and Indian food! But most of all I love breaking out of the boxes I have created for myself. I say all this because I want to share more of what I'm passionate about, what I do and what I WANT to do in the future. At times I think I forget that this is my feed, my work, my life!

So here’s to slowly exposing myself, I encourage you to try it some time.

#streetsoul

48 Hours with BMW

August 23, 2015

Let's be clear off the top- I am not a "car guy." You're more likely to find me riding my bike, walking or TTC-ing around the city with camera in hand. But when @BMWCanada asked me to test out the new #6series for 48 hours and capture its unique features, I was up for it because I love a great challenge. I wanted to explore the quality and standard that I've heard sets BMW apart from the others.

The first day I wanted to get the hang of the car, so I drove out to Liberty Village, then hopped on the DVP, stopped over at Cherry beach and then finally headed to my old stomping grounds... East York. I had the windows down with Kendrick bumping through the impressive Harman Kardon speaker system. I stopped at each location, took a few photos and really got to know the car a bit better.

Overall it was a smooth and safe ride, but you're always reminded of the car's 445-hp when you touch the gas. If I had another week, I'd love to take it out of the city for a nice, long ride down the 115. Although my experience with this car was brief, it's easy to see the incredible quality, passion and innovation immediately.

Thank you to @BMWCanada for the great opportunity. Take a look at some of the photos I documented while runnin' through the 6!

#BMWstories

Soul Transportation Vol. 6 x @tahaphoto

July 31, 2015

A few months ago I had the pleasure of meeting the talented @djaysoulchild. He was interested in collaborating on his latest project entitled 'SOUL TRANSPORTATION'.

Click to stream Soul Transportation Vol. 6

His concept was to find a photo of mine that best described the feel of Vol. 6, his latest mix. After going back and forth through email and phone we finally came to the conclusion that the "Walking in Rain" image would be the cover shot for Vol. 6.

I look to continue my relationship with DJAY SOULCHILD his musical selections on Vol. 6 have truly been inspiring, I feel they speak to my style of work.

This is #streetsoul x #soultransportation, enjoy!

Stream STv6 now.

Too Black Guys - Return of a Classic

July 15, 2015

“Inspired by the 'do for self' sentiment of early 90’s hip hop, Too Black Guys aimed to represent the black experience in an unapologetic way." - Adrian Aitcheson, Founder

The honesty and focus of those words above really resonated with me as I began brainstorming a visual story for the Too Black Guys brand. I had a few strong conversations with Adrian and we decided a monochrome, minimalist feel would keep the clothing at the forefront. In terms of locations I thought larger, symmetrical structures like the Gardiner Expressway would feel a bit futuristic and escort the brand into a new audience.

It was a true honour to work with this iconic Toronto brand and I look forward to future collaborations. Here are a few visuals of how the story played out.

Videographer: Shanik T.

Stylist: Conway Stone

Model: Cruz

Shot on location in Toronto, Canada

Toronto Life Magazine

May 8, 2015

If you live in Toronto then you definitely experienced the city's coldest February on record! For those of you fortunate enough to not call Toronto home here's a little visual spread I did for Toronto Life Magazine April '15 edition.

Next Up: @iammarsala

May 4, 2015

Routinely I receive emails from models, agencies and companies that are looking to connect with me and the people I run with. Therefore I take pride in finding talented people who give off positive energy, are punctual and passionate about what they do.

Introducing the young king Marsala, an upcoming Toronto model/photographer who's unique look and strong features commands attention. So positive, so hungry to learn and genuinely excited about life. Thanks for these, Mars!

Nuit Blanche 2014

November 25, 2014

Nuit Blanche 2014 was, you guessed it pretty chilly. But thousands of spectators continuously crossing your path kept you warm. Special thanks to #Scotiabank for inviting me out and to all the Nuit Blanche artists that participated this year!

Click through the gallery below